The future of sales training

Overview

The Sales Studios empowers account managers to engage in better conversations with an AI-driven platform that analyzes their interactions. The platform, co-created by Twin AI and The Sales Studios, provides personalised feedback on real customer conversations. It also offers training videos and automated conversation summaries to help teams improve. This saves account managers valuable time, while managers gain actionable insights into key metrics such as the talk-to-listen ratio, the average conversation length and the conversion rate.

Challenge

For over 15 years, the founder of The Sales Studios provided in-person sales training. While effective, these sessions lacked scalability, and account managers only received personalised feedback during the training. Attending or replaying sales conversations during work was both time-consuming and expensive. The Sales Studios needed a state-of-the-art solution to provide fast, cost-efficient, and personalised coaching to all account managers. At the same time, managers required measurable insights to track performance and growth.

Solution

Twin AI and The Sales Studios developed an innovative platform that automatically analyses sales conversations. This powerful platform combines The Sales Studios sales expertise with Twin AI’s cutting-edge technology. Account managers receive immediate, tailored feedback after their conversations, enabling them to continuously improve. Unlike traditional, one-off training sessions, this approach reinforces learning over time without extra time investment. The solution actually saves time, because the automated conversation summaries are sent directly to clients. Managers, on the other hand, gain access to a streamlined dashboard that helps them coach entire teams effectively and provide clear growth directions.

Preliminary results

• Time savings through on-the-job training – Account managers improve their skills while working, eliminating the need for scheduled training days.
• Accelerated learning curve – With personalized analysis of real customer conversations, account managers develop their skills faster and more effectively.
• Targeted coaching at both individual and team level – Managers gain insights into specific improvement areas for each account manager and the entire team.

What’s next? 

With the official launch, we expect even more measurable results, including higher conversion rates, shorter sales cycles, and a more efficient workflow for both account managers and team managers.

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‍"The idea of receiving real-time feedback without scheduled trainings days is a game-changer. This will allow account managers to learn on the job while saving valuable time."‍
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