Open-ended surveys, analyzed instantly

Overview

Understanding student preferences is critical for universities when improving campus facilities, but traditional survey methods often fall short. Multiple-choice questions limit responses, while open-ended responses provide richer, more emotional feedback but are time-consuming to process manually.

ConsumerView, a strategic marketing agency specializing in consumer insights, helps universities gather and analyze feedback on campus facilities as restaurants, espresso bars, cafés and grab & go kiosks. However, without an unbiased and efficient way to categorize thousands of open-ended responses, universities struggled to extract additional meaningful insights.

Together with Twin AI, ConsumerView automated the survey analysis process. We also built a digital voucher platform that incentivizes student participation with significantly increased response rates.

Challenge

Universities and other institutions faced a difficult choice when conducting surveys:

• Use multiple-choice questions, making analysis easier but restricting responses and missing emotional nuance.
• Allow open-ended responses, which provided deeper insights but were time consuming to analyze at scale.

As a result, many universities often avoided open-ended questions, limiting the depth of student feedback. This meant that students couldn't fully express their thoughts, frustrations, suggestions or enthusiasm, and co-creation decision making was compromised. 

ConsumerView set out to change this by making open-ended responses as easy to analyze as structured data. But without the need for manual processing.

Solution

With Twin AI’s automation, ConsumerView now provides universities with a fully AI-powered survey analysis tool that:

• Processes open-ended responses instantly, identifying key themes and sentiment.
• Generates structured insights, transforming qualitative feedback into clear categories.
• Provides automated data visualization for common themes.
• Captures emotional nuance, ensuring universities understand better what students and employees want, how they feel and more relevant context.
• Boosts engagement.
• Structured & actionable analysis with quicker turnaround.

Here’s how it works: Feedback Genie generates survey questions based on a submitted prompt, students complete the survey, receive their voucher, and their responses—no matter how detailed—are automatically categorized. Universities can now make decisions and follow-up based on a more qualitative feedback analysis.

Results

• Faster analysis – 2,500+ open-ended responses processed in seconds instead of weeks.
• Deeper insights – Universities capture richer, unrestricted feedback, including sentiment.
• Better data visualization – Responses are automatically categorized.
• Higher response rates – Incentivized surveys led to significantly more student participation.

‍Impact

By embracing AI-powered analysis, universities can truly understand student needs & wishes—in a quick turnaround.. Campus decision-makers can now act on more qualitative, unfiltered feedback, improving dining, seating, and overall student experiences.

This collaboration between ConsumerView and Twin AI showcases how automation is transforming consumer research and co-creation — turning raw opinions into actionable improvements.

What’s Next?

ConsumerView is expanding its AI-powered research capabilities with:

• A live dashboard – Universities will gain real-time access to student feedback, with responses automatically categorized and contextualized, allowing for immediate action.
• A standardized survey tool – A scalable platform that all ConsumerView clients can use, offering intuitive click-through analysis, smart grouping for feedback categories, and a clear, structured overview.

By making open-ended survey analysis more accessible, scalable, and interactive, ConsumerView continues to lead the way in data-driven decision-making.

‍

‍

‍"With this AI-powered tool, we have the best of both worlds: deep qualitative insights, without the time-consuming manual work."

‍

‍

‍

Work smarter, not harder. Automate with Twin AI. Book a discovery call here.‍